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Web polls have become an extremely cost-effective approach to testing visual and written communications. The newest web technologies allow you to conduct random samples of web users, target consumers, stakeholders and citizens with specific interests or profiles. McAllister’s specialized approach to web surveys results in 50-60% response rates, compared to 1-10% obtained by laypersons.
McAllister has the capacity to conduct telephone, mail, intercept and face-to-face surveys nearly everywhere in the world. Our expertise in questionnaire design ensures that our surveys deliver what you need as efficiently as possible. All our surveys are pre-tested and, where necessary, back-translated to ensure linguistic validity.
McAllister has extensive experience with stakeholder surveys of executives, doctors, academics, regulators, NGOs and other elite audiences. We specialize in list development, recruitment of difficult respondents and high-end, multilingual interviews.
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